Macy's captures holiday magic with its NYC store window displays
Yes, Virginia, Macy's has once again outdone itself with its annual holiday window displays.
Despite tough times for department-store chains, Macy's has once again shown what it can do when it comes to the magic of the holidays. The flagship store on 34th Street-Herald Square is a feast for the eyes of New Yorkers and out-of-towners alike.
This year's window theme is "The Perfect Gift Brings People Together." The store unveiled its windows Thursday night with much fanfare, including a fireworks display. The windows will remain through Jan. 1.
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"For us, it meant all those moments and the activities that take place as you get ready for the holiday season," says Roya Sullivan, Macy's National Director of Window Presentation of this year's theme.
"The windows are mood boards; depicting New York City and Macy's as miniature pieces and the sense of energy that is surrounding the holidays."
The department store has six holiday windows on Broadway and 18 other windows, including the perennial "Yes Virginia, There is a Santa Claus," which has had a place of honor for the last 10 years.
One window features a Christmas tree as the centerpiece at home Another captures the busy city with an ice skating rink. A third has Santa as a theater conductor during a holiday show.
"For us, it meant all those moments and the activities that take place as you get ready for the holiday season," says Roya Sullivan, Macy's National Director of Window Presentation of this year's theme.
"The windows are mood boards; depicting New York City and Macy's as miniature pieces and the sense of energy that is surrounding the holidays."
The department store has six holiday windows on Broadway and 18 other windows, including the perennial "Yes Virginia, There is a Santa Claus," which has had a place of honor for the last 10 years.
One window features a Christmas tree as the centerpiece at home; another captures the busy city with an ice skating rink; a third has Santa as a theater conductor during a holiday show.
What: Macy's holiday windows: "The Perfect Gift Brings People Together"
When: Through Jan. 1
Where: Macy's Herald Square, 151 W. 34th St., New York
Info: 212-695-4400, visitmacysusa.com