PIXIE PERFECT

Emma Watson Got a Modern Version of Her Iconic 2010 Pixie Cut

She's the new face of Prada's upcoming fragrance.
PARIS FRANCE  JULY 04 Emma Watson is seen outside the Schiaparelli show during Paris Fashion Week  Haute Couture Fall...
PARIS, FRANCE - JULY 04: Emma Watson is seen, outside the Schiaparelli show, during Paris Fashion Week - Haute Couture Fall Winter 2022 2023, on July 04, 2022 in Paris, France. (Photo by Edward Berthelot/GC Images)Edward Berthelot

Actor Emma Watson is returning to her pixie roots. The star was just revealed as the face of Prada Beauty's forthcoming, as-yet-unrevealed new fragrance, and she's revisiting her iconic 2010s pixie cut in the first promotional photo, shot by photographer Harley Weir. In the campaign image, Watson looks over her shoulder at the camera, wearing a tangerine-orange Prada top and a pair of logo earrings. 

Her hair, though, is what we can't stop staring at; it's cropped close to her head with choppy baby bangs and cut slightly longer near her ears and at the back. It's similar to the Twiggy-esque mod bob she rocked over a decade ago, but the more tousled, undone layers and styling give it a modern and fresh, edge so it's less gamine and more fashion forward. Watson initially cut her hair into the pixie after the Harry Potter movies were finished filming, saying goodbye to Hermione's long hair, but has returned to longer styles in the years since. While we're not sure if it's the work of a wig or not, we're kind of hoping it's the former. 

The rest of Watson's campaign look is minimal: brushed-up brows, naked nails, and just a swipe of black eyeliner at her inner and outer corners complete the beauty moment.

Courtesy of Prada

Besides serving as the muse of the new scent, Watson will also make her directorial debut for a short film about the scent. "Prada has always gone beyond traditional models and archetypes of conceived beauty and is famous for a femininity that challenges conventions," Watson said in a press release regarding her new role alongside the iconic fashion and fragrance house. "It's a pleasure to create a campaign and represent a fragrance with such a profound philosophical concept and sustainability initiatives in a way that feels genuinely real and relevant.”

Prada's new fragrance will be revealed on August 22.


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